A foreign way to avoid dying at hom

A foreign way to avoid dying at home
Tony Jones has made his money by fixing things, including changing his business model to cope with a 'dying' UK manufacturing industry.
He created Advanced Total Services (ATS) in the 1990s, a business that repaired the electronics on industrial machinery. He sold ATS for £4m in 1998, but soon started a new company, Lektronix, operating in the same market as ATS, but which aimed to expand faster by modifying the business model.
ATS had eight offices across the UK so local people were near factories. However, Lektronix only had three, focusing on the larger manufacturers. Consequently, Lektronix generated the same sales volume as ATS with a third of the number of customers and significantly lower operating costs.
Lektronix faced two big challenges. Firstly, it had created its own competition, ATS, and secondly it was dealing with a smaller market as British manufacturers either closed or moved abroad. Overseas expansion was attractive, because in many markets there was no competition. The main problem was Mr Jones's lack of experience in international expansion.
His first target market was the Czech Republic. He decided to test the market by visiting potential customers. He spent three days visiting 20 companies, and his first local recruit was one of his cab drivers who had a background in sales. The rest of the Czech team was found through a local employment agency run by a Briton who spoke Czech.
The most difficult part was taking the first step, according to Mr Jones. 'Once you commit to doing it, you will meet people who know people who can help.'

Результаты (английский) 3:

一个外国的方式来避免在家
托尼琼斯的死有固定的事情让自己的钱，包括改变自己的商业模式应对死亡的英国制造业。
他创造了先进的全服务（ATS）在上世纪90年代，商业，修理电子工业机械。他卖了ATS 1998米£，但很快就开始一个新的公司，lektronix，在市场测试相同的操作，但旨在扩大通过修改业务模型的速度。
ATS在英国各地的八个办事处，当地人被附近的工厂。然而，lektronix只有三，集中在较大的制造商。因此，lektronix产生同样的销售额为ATS随着客户数量的三分之一，显著降低运营成本。
lektronix两大挑战。首先，它创造了自己的竞争，ATS，其次它处理的是英国制造商的一个较小的市场或者关闭或移居国外。海外扩张是有吸引力的，因为在许多市场上没有竞争。主要的问题是琼斯先生的缺乏在国际扩张的经验。
他的第一个目标市场，捷克共和国。他决定通过拜访潜在客户测试市场。他花了三天的访问的20家公司，他的第一个当地招募的是他的一个出租车司机在销售背景。的捷克队的其余部分被发现在当地的就业机构由一个英国人说捷克。
最困难的是迈出第一步，据琼斯先生。”一旦你这样做，你会遇到的人都知道的人谁可以帮助

。”