Nissan Motor's sales execlitivesin

Nissan Motor's sales execlitives
in Japan used to take cars 10
customers' homes for viewing,
often late in the evening. Now
the showrooms and salespeople
operate morc regular working hours.
The change of approach might
sound like a decline in personal
service. In fact, it is signed to be
10 the opposite. Cars are no longer just
'boys' toys', even in conservative
Japan. Nissan's research shows that
women make a third of car purchases,
and women and men jointly make
15 another third. FcmaJe customers
overwhelmingly would like there to
be more women in the sales teams,
but the latc hours made the job
unappealing to women in a country
where there is still often a stark
choice between work and family.
These findings prompted
Carlos Ghosn, Chief Executive
of Nissan and Renault, to adopt a
strategy to hire and promote more
Vomen into the leadership ranks.
Since 2004, Niss