Lody Lida – сеть салонов итальянско

Lody Lida – сеть салонов итальянского мороженого.
Так как компания польская франшиза специализируется на распространении итальянского мороженого с натуральными ингредиентами и уникальными ароматами, ориентирована на взрослую и детскую аудиторию, бренд нуждался в логотипе, который бы соответствовал этим условиям. После того, как было предложено огромное количество различных дизайнов, выбор был сделан в пользу игривого вафельного стаканчика с язычком.

Моей задачей было создать красивый знак, и я решила использовать позитивное пространство, чтобы вписать название бренда в форму вафельного стаканчика. Сначала работала на бумаге, рисуя и делая изменения от руки. Затем я отсканировала скетчи и сделали векторную графику.

Этот концепт отлично подошел нашему клиенту: он прекрасно отражал идею данного продукта. Благодаря своей форме логотип очень удобно наносить на бумажные стаканчики и салфетки, униформы и прочие товары.

Основная идея заключалась в том, что стаканчик с языком станет символом удовольствия, чувствительности и вкуса.

Были решены вопросы, связанные с проблематичными символами, разборчивостью текста, формой и балансом элементов.

Результаты (английский) 1:

Lody Lida-Italian ice cream parlors chain.As the Polish company franchise specializes in spreading Italian ice-cream with natural ingredients and unique flavors, is focused on adult and children's audience, the brand needed a logo that would meet these conditions. After it was suggested that a huge number of different designs, the choice was made in favor of waffle cone with playful tongue.My task was to create a beautiful sign, and I decided to use the positive space to enter brand name in the form of a wafer cone. First worked on paper, drawing and making changes by hand. Then I scanned sketches and made vector graphics.This concept perfectly approached our client: it reflects perfectly the idea of this product. Due to its shape it is very convenient to put a logo on paper cups and napkins, uniforms and other goods.The basic idea was that Cup with language becomes a symbol of pleasure, sensitivity and taste.Were solved issues related to problematic characters, text, shape, servals and balance items.

Результаты (английский) 2:

Lody Lida - a network of Italian ice-cream parlors.
Since the Polish franchise company specializes in distributing Italian ice cream with natural ingredients and unique flavors, it focused on the adult and children's audience, the brand needed a logo that would meet these requirements. After it was suggested a huge number of different designs, the choice was made in favor of playful wafer cup with the tongue.

My task was to create a beautiful symbol, and I decided to use a positive space to write the name of the brand in the form of wafer cup. At first she worked on paper, drawing and making the changes by hand. Then I scanned sketches and made vector graphics.

This concept came to our excellent client: it perfectly reflects the idea of the product. Due to its shape it is very convenient to put the logo on the paper cups and napkins, uniforms, and other products.

The basic idea was that a glass with the language will become a symbol of pleasure, sensitivity and taste.

It was resolved issues related to the problematic character, plain text, shape and balance elements.

Результаты (английский) 3:

Lody feel is a chain of italian ice cream.since the company specializes in distribution of the franchise italian ice cream with natural ingredients and unique fragrance, is the adult and the child audience, the brand needed a logo that is consistent with these conditions. after it was suggested that a great number of various designs, the choice was for makes a playful with your tongue.my goal was to create a beautiful sign, and i decided to use a space to type the name of the brand in the form makes a. first worked on paper drawing and making changes from the hands. i then scanned sketches, and vector graphics.the concept that came to our client, it is to reflect the idea of the product. the form of the logo is very convenient to the paper cups and napkins, uniforms and other products.the basic idea was that a language becomes a symbol of pleasure, sensitivity and taste.the issues of problematic characters, particular text form and the balance of the elements.